Privacy policy.

Information we may collect from you

We may collect personal identification information from you in a variety of ways, including, but not limited to, when you visit our site, apply for terms, and in connection with other activities, services, features or resources we advertise or make available on our Site. You may be asked for, as appropriate; name, email address, mailing address, phone number or any other information relevant to your enquiry.

You may, however, visit our Site anonymously. We will collect personal identification information from you only if you voluntarily submit such information to us.

We use cookies to capture or store information which helps us to provide our services and to monitor and analyse site visitors and their behaviour. We may also use this information to improve our website.

By accepting cookies on your browser, you consent to the processing of data in this manner and for the purposes set out in this notice.  You may refuse the use of cookies by selecting the appropriate settings on your browser. You can always refuse to supply personal identification information, accepting that this may prevent you from engaging in certain Site related activities.

We use a web analytics service provided by Google called Google Analytics. Google Analytics uses ‘cookies’ which are text files placed on your computer, to help analyse how you use our site. To opt out of being tracked by Google Analytics across all websites visit:

First 4 Seconds collects and uses your personal information for the following purposes:

Providing terms for an enquiry following the completion of an on line enquiry form. We do not share this information with outside parties except to the extent necessary to provide a quotation.

The email address you provide for order processing will be used to send you information and updates to respond to your requests or questions.  It will also be added to our CRM database in order that you can be kept up to date with First 4 Seconds marketing.  These emails contain an opt-out facility.

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal and transaction information via Monitor who host our Site.

We do not sell, trade, or rent your personal identification information to others. We reserve the right to share information regarding visitors and users with our business partners and trusted affiliates for the purposes outlined above.

First 4 Seconds also uses Mouseflow software to collect data and review your journey of our website. We do not share this information and is used purely for internal analysis, website updates and potential marketing material.

First 4 Seconds has the discretion to update our privacy policy at any time. We encourage you to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review our terms and conditions and privacy policy periodically and become aware of modifications.  If you have any questions about this, the practices of this site, or your dealings with this site, please contact


Automated Decision Making

An automated decision is one which we rely on a computer or system to assess the information you provide to us to make a decision about you. This may include:

  • assessing your eligibility for a product or service, for example a credit check for a loan application
  • detecting any fraudulent activity which may be taking place, or there is a risk that it could take place
  • checking identity and residency statuses

If we do make an automated decision about you, in some cases you have the right to ask that we do not make our final decision based solely on the automated decision, and you can also object to the automated decision and ask that someone reviews it. If you want to do this you’d need to contact us or use the contact information which will be provided to you once you’ve received the automated decision.


How we may contact you about the products and services we provide you.

To help us keep you up to date about the products and services that we provide to you and to ensure that you’re kept fully informed, we may contact you by letter, telephone, email, text message or other electronic means.

If you start an application for a product or service through us we will attempt to contact you shortly after if you were unable to complete your application for whatever reason.

If you enter into a product for a fixed period of time, for example an annual insurance policy or a fixed term mortgage, we may contact you to discuss a renewal of the product where this may be available.

If you do not want to be contacted in a particular way then you can request this at any time, but if we are providing a service to you, we do need to be able to send you communications. This can often be due to a legal or regulatory requirement.

It is important that you keep us up to date when you change your contact details or any other personal information, to ensure that we use your up to date contact information and that we use accurate information about you.